Bad ad Rants – Macy’s Christmas Commercial

Introducing a new segment on our blog. I call it “Bad Ad Rants.” Lest you think this is just a platform for our team to voice their frustrations with poor advertising and marketing, we feel [...]

Chobani: A Case Study in Brand Recognition

When your brand is a Swoosh like Nike or the Windows like Microsoft, brand recognition comes pretty easily. No one is going to mistake Nike for Adidas or Microsoft for Apple. The same isn’t true [...]

Analyzing Black Friday and Small Business Saturday 2017

Another Black Friday weekend has come and gone with a flourish of shipping and several memorable brawls across social media. There isn’t a more polarizing couple of days in American society. It’s full of opposites. [...]

Five Tips to Make Small Business Saturday A Success

At JJUMPP we’re looking forward to the Thanksgiving holiday, but that doesn’t mean Small  Business Saturday isn’t on our minds. Black Friday might be the heyday for malls and big box stores, but November 25th [...]

Sweetopia: A Corporate Retiree Starts a Gluten-Free Bakery

After spending 37 years in a corporate career, starting a small business probably isn’t the first item on the agenda for retirees. Golf, grand kids, traveling… of course. But starting a business from scratch? Most [...]

La Croix and 7UP – A Lesson in Positioning

Have you tried La Croix yet? The flavored, sparkling water is taking the market by storm. What started as a Midwest novelty now is a favorite across the country, especially since 2015. La Croix is [...]

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