Online Presence Management:
What it is. Why we made it.

By JJUMPP | Jun. 15 2017
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Social Media
Online Presence
Life at JJUMPP
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Bad ad Rants – Macy’s Christmas Commercial

By | December 6th, 2017|Categories: Case Study|

Introducing a new segment on our blog. I call it “Bad Ad Rants.” Lest you think this is just a platform for our team to voice their frustrations with poor advertising and marketing, we feel [...]

Chobani: A Case Study in Brand Recognition

By | December 4th, 2017|Categories: Case Study|

When your brand is a Swoosh like Nike or the Windows like Microsoft, brand recognition comes pretty easily. No one is going to mistake Nike for Adidas or Microsoft for Apple. The same isn’t true [...]

Analyzing Black Friday and Small Business Saturday 2017

By | November 29th, 2017|Categories: Case Study|

Another Black Friday weekend has come and gone with a flourish of shipping and several memorable brawls across social media. There isn’t a more polarizing couple of days in American society. It’s full of opposites. [...]

Five Tips to Make Small Business Saturday A Success

By | November 20th, 2017|Categories: Online Presence Management|

At JJUMPP we’re looking forward to the Thanksgiving holiday, but that doesn’t mean Small  Business Saturday isn’t on our minds. Black Friday might be the heyday for malls and big box stores, but November 25th [...]

Sweetopia: A Corporate Retiree Starts a Gluten-Free Bakery

By | November 20th, 2017|Categories: Case Study|

After spending 37 years in a corporate career, starting a small business probably isn’t the first item on the agenda for retirees. Golf, grand kids, traveling… of course. But starting a business from scratch? Most [...]

La Croix and 7UP – A Lesson in Positioning

By | October 31st, 2017|Categories: Case Study|

Have you tried La Croix yet? The flavored, sparkling water is taking the market by storm. What started as a Midwest novelty now is a favorite across the country, especially since 2015. La Croix is [...]

Learning From the Best Marketing in the Business

By | October 27th, 2017|Categories: Case Study|

Every now and then, it's good to sit back and appreciate great marketing ideas. Great marketing goes beyond picking a nice picture or writing a great caption. It's more than an insightful blog post. Great [...]

Best Buy Isn’t Dying

By | October 23rd, 2017|Categories: Case Study|

As much as I love Amazon, it’s been a real threat to several industries. As a Millennial, I sympathize with Amazon. Because no one else gets more blame for disrupting traditional business operations. Regardless, it’s [...]

Sears: A Case Study in Data and Online Experience

By | October 20th, 2017|Categories: Case Study|

You’ve probably heard the sad news about Sears. The once dominant force in department stores is closing locations across the United States. For older American’s, it’s a nostalgic loss. Gone are the days when the [...]

The Grand Cata Story

By | October 20th, 2017|Categories: Case Study|

Although we’re a software company, the most rewarding part is not simply the innovation, but seeing small businesses grow using both their skill, and our software. Success stories always make their way around the office. [...]

4 Design Principles Every Small Business Owner Should Know

By | October 11th, 2017|Categories: Online Presence Management|

It's Truman here, the Creative Director at JJUMPP Software. There’s nothing I like more than a nice website. But what actually makes a great page? And how can a small business create a great website [...]

KFC: A Case Study in Marketing and Rebranding

By | September 15th, 2017|Categories: Case Study|

Last month, I wrote an article discussing the roller coaster of Olive Garden. They’re on their way up, though not without some struggles. By improving their menu, quality, and practices, they’ve tried to capture the [...]

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